About me
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COPYWRITER/COPYTHINKER I like to think, create and solve problems. I believe in writing smart, engaging copy that is on-point, on strategy, and on time. I thrive in a collaborative environment. I understand it's the "why" not the "what". I compose copy. Beats. Tempo. Rhythm. Melody. If you don't, you're just typing. Content should be relevant and bring value to the customer. If not, you're just ...you get it. I bring a positive attitude and an exceptional skill set to every project. I am proficient in every channel. I love what I do. It's my passion. I don't want to write. I have to write. If there is a need to discuss a more leadership position, please review my resume below. KEN FITZGERALD 13 Windemere CT Downingtown, PA 19425 281-546-2356 kenfitz.1@gmail.com PORTFOLIO: www.kenfitzwork.com Areas of Expertise: Creative Direction•Copywriting•Brand Strategist•Brand Builder•Brand Innovation•Brand Stewart•Motivational Leader•Mentor•Problem Solver•Content Curator •Digital Integration•Collaborative Leader•Storyteller SMART. STRATEGIC. CREATIVE. IDEAS: December-Present Creative consultant/brand strategist/Copywriter Wyndham Capital Mortgage -Mortgage (Social, Banners, email, Print) -HELOC (Print) -Lending (Print, Social) Victory Bay Recovery Center • Brand positioning/strategy/execution/Brand voice • Creative direction/video production • Website copywriting Dignity Hall: Sober Living • Brand positioning/strategy/execution/Brand voice • Creative direction/video production • Website copywriting Lightstream Group • Creative Consulting-Copywriting-Brand Positioning-Brand voice -University Credit Union (Checking concepts, Brand repositioning) -Bank of Sierra (LinkedIn, digital, email) -Patriot Federal Credit Union (Spring Campaign) -Opus Credit Union (Brand work) -Affinity Federal Credit Union (Brand positioning) -Einstein HealthCare Network (Radio, DadLab- relaunch, Cardio positioning) -MossRehab (OOH, Radio, Brand positioning, Social) -Ochsner Healthcare (OOH-Transit Video concept, Storytelling) DIGITAS HEALTH: December: 2018-Decembeer 2019 Associate Creative Director • Joined the team to manage, mentor, and improve copy in all channels for HIV drug, BIKTARVY HCP account • Manage copywriters in Philadelphia and New York • Developed a new voice and tone for the BIKTARVY HCP brand • Instrumental in creating a new messaging platform for the brand • Lead in-house and client facing presentations RECOVERY CENTERS OF AMERICA: November: 2016/September: 2018 Creative Director • Hired to create and manage in-house Creative Department • Grew Creative/Marketing Department from 1 to 13 in 9 months • Increased Video Content from 9 to 111videos in one year • Drove Digital engagement across channels by 330% by implementing an SEO/SEM strategy and developing a UX/CX website • Spearheaded the digital platform and social media strategy that increased engagement by 300% • Reduced production budget by $157,000 in three months by building an in-house production department • Increased call volume from 150 per day to 504 in 4 months through meticulous integration of all channels CATALYST: October:2010/October 2016 Creative Director • Brought in to stabilize Creative Department and integrate B2B model with digital channels • Won $5 million bank business with differentiating strategy and messaging growing DM and Digital business by 40% • Won new business with integrated channel strategy: First Niagara Bank, Xeikon Digital Printing, AMC Theater (loyalty program), ACI Banking Payment Solutions, Rise Broadband • Repositioned agency model from B2B to a Customer Experience agency • Created bank DM/Digital campaign that drove $5 million in new checking accounts FKM: August:2007/September:2010 Creative Director • Energized and drove Creative in two offices: (Houston/Dallas) • Recruited to integrate digital and traditional departments • Developed/wrote, and grew their first website with new voice and positioning • Won new business ($12 million incremental): Pre-Cash, Bertolli Olive Oil, Phillip’s Aviation Card, Reliant Energy, Waste Management (digital) • Grew digital department from 4 to 14 in 6 months and won $2 million in digital income (Waste Management, Reliant Energy) DIGITAS: December: 1997/July 2007 Group Creative Director • Hired to manage and grow AT&T business • Managed AT&T’s Acquisition & Retention DM/Digital business • Grew AT&T business from $32 million in income to $100 million in 6 years with an amazing team • Created The Big Idea Dinner that won $10 million in incremental/organic billings • Drove new scalable business in the Chicago Office: (Eli Lily, Shore Bank, DeVry, Whirlpool (Jenn-Air, Maytag, and Amana) • Led, managed, and motivated a team of 25: writers, Art Directors, Developers, and Designers • Attained lowest attrition rate of all (5) offices: 0% in 7 years • Member of Diversity Board of Directors AWARDS: 5 Clio awards 2 John Caples Awards 19 Pioneer Awards 12 CADAM awards 3 Adobe Awards VETICALS: Recovery/Addiction•Healthcare•Telecom•Travel-Tourism•Finance•CPG•Automotive I believe in results. For instance: • Saved $154,000 in video production by creating an in-house Production Department. • Built a Creative Department from zero to 13 team members in less than 6 months for Recovery Centers of America and saved the company $200,000 by bringing all Creative in-house. • Redesigned and rewrote the First Niagara Bank website that increased engagement 500%. • Created a checking campaign for the FNB client that increased response by 129% and produced $5 million over projected in incremental checking accounts. • Developed a strategy and creative package for a B2B client that sold $1.5 million in digital printers. Total marketing budget: $50,000. Insight. Strategy. Creative. Differentiation. Results. |
FINANCIAL:healthcare:
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