Smart. Strategic. Creative. Ideas.
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About  me

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PHILOSOPHY

I like to think, create and solve problems.

I have been a proven talent and an effective leader in the creative industry for over 25 years with corporate executive experience in copywriting, creative direction and staff development.

I still believe an idea is the most powerful dynamic in advertising and marketing.

My strength is understanding and synchronizing a singular voice of the many channels vying for attention. One concept. One idea. One voice.

I believed the customer is driving the brand and it is imperative to understand what they are doing, thinking and feeling at every engagement with the brand. No matter what the channel. 

It is the "why" not the "what" in every marketing project. Why are the customers making those decisions? Why should they care? 

When it comes to copywriting, you should be composing. If you're not, you're just typing.

Content should be relevant and bring value to the customer. If not, you're just typing. 

I bring a positive attitude and an exceptional skill set to the agency every day.

My focus is always to build the department, the brand, the work, and the agency.

​I have a passion for new business and enjoy the challenge and theater of the presentation. 

I love what I do and look forward to coming to work every day. 

I believe in results. For instance:

• Saved $154,000 in video production by creating an
    in-house Production Department.

• Built a Creative Department from zero to 13 team           members in less than 6 months for Recovery         
    Centers of America and saved the company
    $200,000
 by bringing all Creative in-house.

• Redesigned and rewrote the First Niagara Bank                website that increased engagement 500%.

• Created a checking campaign for the FNB client that
    increased response by 129% and produced $5
    million over projected in incremental checking
    accounts. 

• Developed a strategy and creative package for a B2B
    client that sold $1.5 million in digital printers.  
    Total marketing budget: $50,000.

        Insight. Strategy. Creative. Differentiation. Results. 



                                       KEN FITZGERALD
           13 Windemere CT Downingtown, PA 19425 
                                           281-546-2356
                                    kenfitz.1@gmail.com
                 PORTFOLIO: www.kenfitzwork.com
                                                            Areas of Expertise:
Creative Direction•Copywriting•Brand Strategist•Brand Builder•Brand Innovation•Brand Stewart•Motivational Leader•Mentor•Problem Solver•Content Curator
•Digital Integration•Collaborative Leader•Storyteller
 
SMART. STRATEGIC. CREATIVE. IDEAS: December-Present
Creative consultant/brand strategist/Copywriter
 
Wyndham Capital Mortgage
-Mortgage (Social, Banners, email, Print)
-HELOC (Print)
-Lending (Print, Social)
 
Victory Bay Recovery Center
• Brand positioning/strategy/execution/Brand voice
• Creative direction/video production
• Website copywriting
 
Dignity Hall: Sober Living
• Brand positioning/strategy/execution/Brand voice
• Creative direction/video production
• Website copywriting
 
Lightstream Group
• Creative Consulting-Copywriting-Brand Positioning-Brand voice
            -University Credit Union (Checking concepts, Brand                repositioning)
            -Bank of Sierra (LinkedIn, digital, email)
            -Patriot Federal Credit Union (Spring Campaign)
            -Opus Credit Union (Brand work)
            -Affinity Federal Credit Union (Brand positioning)
            -Einstein HealthCare Network (Radio, DadLab-                          relaunch, Cardio positioning)
            -MossRehab (OOH, Radio, Brand positioning, Social)
            -Ochsner Healthcare (OOH-Transit Video concept,                  Storytelling)
 
DIGITAS HEALTH: December: 2018-Decembeer 2019
Associate Creative Director

• Joined the team to manage, mentor, and improve copy in
    all channels for HIV drug, BIKTARVY HCP account
• Manage copywriters in Philadelphia and New York
• Developed a new voice and tone for the BIKTARVY HCP
    brand
• Instrumental in creating a new messaging platform for
    the brand
• Lead in-house and client facing presentations
 
RECOVERY CENTERS OF AMERICA: November: 2016/September: 2018
Creative Director
• Hired to create and manage in-house Creative Department
• Grew Creative/Marketing Department from 1 to 13 in 9
    months
• Increased Video Content from 9 to 111videos in one
    year
• Drove Digital engagement across channels by 330% by
    implementing  an SEO/SEM strategy and developing a
    UX/CX website
• Spearheaded the digital platform and social media 
    strategy that increased engagement by 300%
• Reduced production budget by $157,000 in three
    months by building an in-house production department
• Increased call volume from 150 per day to 504 in 4
    months through meticulous integration of all channels
 
CATALYST: October:2010/October 2016
Creative Director
• Brought in to stabilize Creative Department and
    integrate B2B model with digital channels
• Won $5 million bank business with differentiating
     strategy and messaging growing DM and Digital
     business by 40%
• Won new business with integrated channel strategy:
     First Niagara Bank,
    Xeikon Digital Printing, AMC Theater (loyalty program), 
    ACI Banking  Payment Solutions, Rise Broadband
• Repositioned agency model from B2B to a Customer
    Experience agency
• Created bank DM/Digital campaign that drove $5                    million in new checking accounts
 
FKM: August:2007/September:2010
Creative Director
• Energized and drove Creative in two offices:
    (Houston/Dallas)
• Recruited to integrate digital and traditional
    departments
• Developed/wrote, and grew their first website with new
    voice and positioning
• Won new business ($12 million incremental): Pre-Cash,
    Bertolli Olive Oil, Phillip’s
   Aviation Card, Reliant Energy, Waste Management
   (digital)
• Grew digital department from 4 to 14 in 6 months and
    won $2 million in digital income (Waste Management,
    Reliant Energy)
 
DIGITAS: December: 1997/July 2007
Group Creative Director
• Hired to manage and grow AT&T business
• Managed AT&T’s Acquisition & Retention DM/Digital
    business
 • Grew AT&T business from $32 million in income to
      $100 million in 6 years with an amazing team
• Created The Big Idea Dinner that won $10 million in
    incremental/organic billings
• Drove new scalable business in the Chicago Office: (Eli
     Lily, Shore Bank, DeVry, Whirlpool (Jenn-Air, Maytag,
     and Amana)
• Led, managed, and motivated a team of 25: writers, Art
    Directors, Developers, and Designers
• Attained lowest attrition rate of all (5) offices: 0% in 7            years
• Member of Diversity Board of Directors
 
AWARDS:
5 Clio awards
2 John Caples Awards
19 Pioneer Awards
12 CADAM awards
3 Adobe Awards
 
VETICALS:
Recovery/Addiction•Healthcare•Telecom•Travel-Tourism•Finance•CPG•Automotive

 















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©2016 Ken Fitzgerald • All rights reserved • kenfitz.1@gmail.com • (281) 546-2356