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About  me

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COPYWRITER/COPYTHINKER

I like to think, create and solve problems.

I believe in writing smart, engaging copy that is on-point, on strategy, and on time.

I thrive in a collaborative environment.

I understand it's the "why" not the "what".

I compose copy. Beats. Tempo. Rhythm. Melody.
If you don't, you're just typing.

Content should be relevant and bring value to the customer. If not, you're just ...you get it. 

I bring a positive attitude and an exceptional skill set to every project.

I am proficient in every channel.
​
I love what I do. 

It's my passion.

I don't want to write.

I have to write.

If there is a need to discuss a more leadership position, please review my resume below.





                                       KEN FITZGERALD
           13 Windemere CT Downingtown, PA 19425 
                                           281-546-2356
                                    kenfitz.1@gmail.com
                 PORTFOLIO: www.kenfitzwork.com
                                                            Areas of Expertise:
Creative Direction•Copywriting•Brand Strategist•Brand Builder•Brand Innovation•Brand Stewart•Motivational Leader•Mentor•Problem Solver•Content Curator
•Digital Integration•Collaborative Leader•Storyteller
 
SMART. STRATEGIC. CREATIVE. IDEAS: December-Present
Creative consultant/brand strategist/Copywriter
 
Wyndham Capital Mortgage
-Mortgage (Social, Banners, email, Print)
-HELOC (Print)
-Lending (Print, Social)
 
Victory Bay Recovery Center
• Brand positioning/strategy/execution/Brand voice
• Creative direction/video production
• Website copywriting
 
Dignity Hall: Sober Living
• Brand positioning/strategy/execution/Brand voice
• Creative direction/video production
• Website copywriting
 
Lightstream Group
• Creative Consulting-Copywriting-Brand Positioning-Brand voice
            -University Credit Union (Checking concepts, Brand                repositioning)
            -Bank of Sierra (LinkedIn, digital, email)
            -Patriot Federal Credit Union (Spring Campaign)
            -Opus Credit Union (Brand work)
            -Affinity Federal Credit Union (Brand positioning)
            -Einstein HealthCare Network (Radio, DadLab-                          relaunch, Cardio positioning)
            -MossRehab (OOH, Radio, Brand positioning, Social)
            -Ochsner Healthcare (OOH-Transit Video concept,                  Storytelling)
 
DIGITAS HEALTH: December: 2018-Decembeer 2019
Associate Creative Director

• Joined the team to manage, mentor, and improve copy in
    all channels for HIV drug, BIKTARVY HCP account
• Manage copywriters in Philadelphia and New York
• Developed a new voice and tone for the BIKTARVY HCP
    brand
• Instrumental in creating a new messaging platform for
    the brand
• Lead in-house and client facing presentations
 
RECOVERY CENTERS OF AMERICA: November: 2016/September: 2018
Creative Director
• Hired to create and manage in-house Creative Department
• Grew Creative/Marketing Department from 1 to 13 in 9
    months
• Increased Video Content from 9 to 111videos in one
    year
• Drove Digital engagement across channels by 330% by
    implementing  an SEO/SEM strategy and developing a
    UX/CX website
• Spearheaded the digital platform and social media 
    strategy that increased engagement by 300%
• Reduced production budget by $157,000 in three
    months by building an in-house production department
• Increased call volume from 150 per day to 504 in 4
    months through meticulous integration of all channels
 
CATALYST: October:2010/October 2016
Creative Director
• Brought in to stabilize Creative Department and
    integrate B2B model with digital channels
• Won $5 million bank business with differentiating
     strategy and messaging growing DM and Digital
     business by 40%
• Won new business with integrated channel strategy:
     First Niagara Bank,
    Xeikon Digital Printing, AMC Theater (loyalty program), 
    ACI Banking  Payment Solutions, Rise Broadband
• Repositioned agency model from B2B to a Customer
    Experience agency
• Created bank DM/Digital campaign that drove $5                    million in new checking accounts
 
FKM: August:2007/September:2010
Creative Director
• Energized and drove Creative in two offices:
    (Houston/Dallas)
• Recruited to integrate digital and traditional
    departments
• Developed/wrote, and grew their first website with new
    voice and positioning
• Won new business ($12 million incremental): Pre-Cash,
    Bertolli Olive Oil, Phillip’s
   Aviation Card, Reliant Energy, Waste Management
   (digital)
• Grew digital department from 4 to 14 in 6 months and
    won $2 million in digital income (Waste Management,
    Reliant Energy)
 
DIGITAS: December: 1997/July 2007
Group Creative Director
• Hired to manage and grow AT&T business
• Managed AT&T’s Acquisition & Retention DM/Digital
    business
 • Grew AT&T business from $32 million in income to
      $100 million in 6 years with an amazing team
• Created The Big Idea Dinner that won $10 million in
    incremental/organic billings
• Drove new scalable business in the Chicago Office: (Eli
     Lily, Shore Bank, DeVry, Whirlpool (Jenn-Air, Maytag,
     and Amana)
• Led, managed, and motivated a team of 25: writers, Art
    Directors, Developers, and Designers
• Attained lowest attrition rate of all (5) offices: 0% in 7            years
• Member of Diversity Board of Directors
 
AWARDS:
5 Clio awards
2 John Caples Awards
19 Pioneer Awards
12 CADAM awards
3 Adobe Awards
 
VETICALS:
Recovery/Addiction•Healthcare•Telecom•Travel-Tourism•Finance•CPG•Automotive

 I believe in results. For instance:

• Saved $154,000 in video production by creating an
    in-house Production Department.

• Built a Creative Department from zero to 13 team           members in less than 6 months for Recovery         
    Centers of America and saved the company
    $200,000
 by bringing all Creative in-house.

• Redesigned and rewrote the First Niagara Bank                website that increased engagement 500%.

• Created a checking campaign for the FNB client that
    increased response by 129% and produced $5
    million over projected in incremental checking
    accounts. 

• Developed a strategy and creative package for a B2B
    client that sold $1.5 million in digital printers.  
    Total marketing budget: $50,000.

      Insight. Strategy. Creative. Differentiation. Results. 















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©2016 Ken Fitzgerald • All rights reserved • kenfitz.1@gmail.com • (281) 546-2356