Case  studies

AT&T VOIP Campaign Overview 

First Niagara Bank Checking Acquisition Campaign

Waste Management Brand Transformation

DriveTime Case Study/Brand Transformation

Popeyes Buffalo Nuggets Intro Campaign

Whirlpool Segmentation Study: We were tasked to untangle the confusion of Whirlpool Corporate consumers between the five Whirlpool brands. This video showed the insights into the lifestyle and mindset of each segment. Yeah, it's a bit dated but it is emblematic of my theory of "It's the Why not the What". Enjoy.