Smart. Strategic. Creative. Ideas.
  • Home
  • About Me
  • Work
    • Direct Marketing
    • Print
    • Digital
    • Television/DRTV/Storytelling
    • Radio
    • Case Studies
    • POV
  • Contact
  • Blog
Picture

Case  studies

AT&T VOIP Campaign Overview 
First Niagara Bank Checking Acquisition Campaign
Waste Management Brand Transformation
DriveTime Case Study/Brand Transformation
Popeyes Buffalo Nuggets Intro Campaign
Whirlpool Segmentation Study: We were tasked to untangle the confusion of Whirlpool Corporate consumers among the five Whirlpool brands. This video showed the insights into the lifestyle and mindset of each segment. Yeah, it's a bit dated but it is emblematic of my theory of "It's the Why not the What". Enjoy.
©2016 Ken Fitzgerald • All rights reserved • kenfitz.1@gmail.com • (281) 546-2356