AT&T VOIP Campaign Overview
First Niagara Bank Checking Acquisition Campaign
Waste Management Brand Transformation
DriveTime Case Study/Brand Transformation
Popeyes Buffalo Nuggets Intro Campaign
Whirlpool Segmentation Study: We were tasked to untangle the confusion of Whirlpool Corporate consumers among the five Whirlpool brands. This video showed the insights into the lifestyle and mindset of each segment. Yeah, it's a bit dated but it is emblematic of my theory of "It's the Why not the What". Enjoy.