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PHARMA

HELP STOP THE VIRUS PRO BANNERS

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BIKTARVY: STOP THE VIRUS AD

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BIKTARVY: HIGH TRAFFIC DISPLAY BANNERS

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BIKTARVY:  BRANDED BANNER CITY SEGMENTATION

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HCP VIDEO: NEW BIZ  ESSENCE  SPOT

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FIRST NIAGARA BANK BANNERS


Customer experience mapping

AMC THEATERS was getting little traction in their loyalty program:  AMC Stubs. This Customer Experience Map revealed the gaps and concerns of their prospects and resulted in the revamping of their program.

DHL

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​FINANCIAL: Switching banks was always a hassle for customers. Banks wanted to know why. This CXM helped them understand the customer's journey in making the decision in choosing a bank.
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Kroger is obsessed with their customers. They needed to know what their customers where thinking, doing, and feeling when engaging with the brand at every touch, in every channel. This was an excellent process to discover their experience.

KROGER

DHL:
 
This is a Customer Experience Map created for DHL International to understand the attitudes and perception of their customers. These findings were instrumental in developing a go to market strategy and creating a voice and attitude for the messaging in all channels. We also discovered major gaps in the "delivery" of their service. 
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Best Buy
A quirky banner that compelled engagement and reinforced the brand personality of the service. 
©2016 Ken Fitzgerald • All rights reserved • [email protected] • (281) 546-2356